How It Works

The wall

Billionaire's Wall is a single wall of 10,000 golden bricks, arranged in a 100 × 100 grid you can scroll in every direction. Every brick starts unclaimed. When a brand claims a set of bricks, its name, logo and website link live on those bricks for every visitor to see and click.

Claiming bricks

• Open the wall and drag across any free bricks to select a rectangle.
• Each brick costs $100, so the panel on the right shows your total the moment you release.
• Sign in with Google, add your brand name, website and logo, then check out.
• Your logo is scaled to fill your bricks and cropped to the centre, so it never looks stretched.

Why brands do it

A spot on the wall is a permanent, clickable billboard. Visitors browse the wall out of pure curiosity, and every brick is a doorway to a brand's website. The bigger your set of bricks, the more of the wall you own — and the more attention you get.

Reselling your bricks

Bricks are an asset, not just an ad. You can list your set for sale at any asking price on the Market. Other members can buy it outright or place a bid. When a sale completes, the platform takes a 15% fee and the rest is yours. Read the resale guide for the details.

The rules in one breath

• $100 per brick, rectangles only, 10,000 bricks in total.
• You can edit your name, logo and link any time from My Bricks.
• All sales are final — see the refund policy.
• Content must follow the content guidelines.